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Fashion illustrator Niki Groom who goes under the name of Miss Magpie Fashion Spy has recently launched a set of greetings cards. ‘My Mum was very involved with the Senior Moments card,’ Niki told me, ‘ We brainstormed for ages to get the right wording so she’d be happy to send it to all her friends. The card is a celebration of getting older and is obviously inspired by the Fabulous Fashionistas film and Ari Seth Cohen’s Advanced Style . It was important to do something fun and fashionable without being patronising.’

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The collection came about after Niki designed a Christmas card for Clinique, last year. Selfridges department store then contacted her to see if there was a complete range; there wasn’t at the time, but Niki soon got round to creating one with an old school friend Sarah, who quit her job to start working on the project.

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Some of the cards have a nifty, thrifty ‘tear and share’ design. A serrated edge along the centre fold allows the front cover to be detached and re-used as a postcard. An idea inspired by Niki’s grandma who loved to recycle wrapping paper and greetings cards (by cutting the backs off and turning them into postcards). ‘My sister suggested a serrated, tear off edge,’ adds Niki, ‘ It’s been a family affair!’

The team are now in negotiations with a number of stores interested in selling their stationery. Miss Magpie Fashion Spy cards are available HERE.

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