‘Being comfortable is the most important thing – and I don’t mean slobby!’ Iris Apfel’s gravelly New York voice announces down the phone at me* and I know exactly what she means. Comfort is crucial and so is fit. I don’t want shoes that I can’t walk in or jackets that pinch my armpits, I can’t stand trousers that go up my bum and other places. I want to feel comfortable, relaxed and just smart enough. Brands like Me + Em and Kit and Ace are perfect for this kind of relaxed, grown-up dressing. Not being much of a posh pilateswear-clad Goopster, I liked Kit and Ace in spite of my cynical self (the brand was founded by the wife and the son of the CEO of lululemon). The shop on Redchurch Street, London, is a temple of ‘technical luxury.’ Full of separates that are easy and effortless and smart enough for that all-important business coffee.
Ditto the Me + Em store on Connaught Street. Here are clothes that are business-smart and chic and allow you to get on with your day.
And here’s some more stuff that’s just smart enough:
*Iris Apfel is one of the Inspirational Women in my book Style Forever.