Founded by two former-American Vogue editors Valerie Macaulay and Meredith Melling, and rag & bone’s ex-head of business development Molly Howard; American brand La Ligne has worked with 68-year-old model Maye Musk. Athleisure has got to be one of the ugliest portmanteau’s, ever (after meggings), but it’s a trend that’s picking up speed. In fact, this is one of the few growth areas in the clothing industry right now; when sports-inspired clothing is just as likely to be seen in the office as on the running track. As everyday dressing becomes more relaxed and less formal – think cashmere hoodies, go-faster stripes and sneakers – easy-to-wear, sporty staples are going to er, run and run.
La Ligne launched last year and is a bit like a more expensive Me & Em. As the American brand’s slogan says, ‘If you can’t eat, dance and sleep in it, we won’t make it.’
Here’s some more sporty stuff: