Another week, another senior Instagram star worth celebrating. Having made friends with her local fashion boutique owners, it wasn’t long before Ernestine ‘Erni’ Stollberg began modelling for them. The 95-year-old started popping into Park concept store in Vienna after the owners acquired a new dog – and has since become a regular fixture on their Instagram feed (@park_wien). Stollberg was a member of a dance troupe in the 1930s, is comfortable in front of the camera and has become part of what Grazia is calling the ‘Grey-volution’.
‘We discovered she is brilliant in pictures,’ says Markus Strasser the boutique’s co-owner. ‘We would have never grabbed an older lady off the street to do this. We got to know each other and to trust each other so we could start this very special collaboration.’
As I’m going to end up working till I’m Erni’s age, I am hoping that some future, fancy boutique owner might sign me up…
Read the full story HERE. This is a very quick post as I am now on the last leg of book editing and keeping my head down. Normal service will resume shortly.