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New website: The Beauty Plus

— by Alyson Walsh

Charlotte Rampling: who will be the face of Nars autumn campaign

Good news, people. Jane Cunningham the author of British Beauty Blogger has launched a fantastic new website The Beauty Plus aimed at women ‘who love their age.’ On the subject of anti-ageing the south London, super-blogger says:

‘You have to wonder why the beauty industry thinks that youth is so
important. It’s simple. Brands create fear around ageing so that we will
do anything and everything to avoid that hideous fate. Positioning
youth as beauty drives home the message that unless you use their
products, then a miserable, wrinkle ridden life awaits. It’s an
insulting perception that any women in the Beauty+ category is unhappy
with how they look.’

At last, someone talking common sense! I had a chat with Jane last week and she told me:

‘I would like brands to change the phrase anti-ageing, there are enough
of us – women over 45 account for £1.9bn worth of sales in toiletry and
cosmetics – and we want to be positive not negative. It’s just a different
phase of our lives. I’m calling it Beauty+.’

The website features beauty tips, news – I learned that the gorgeous French record producer Caroline de Maigret, 39, is collaborating with Lancome on a new make up range – and a regular feature called ‘Things your mum says‘. It’s early days yet but given Jane’s brilliant beauty knowledge this is definitely one to watch.

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Charlotte Rampling: who will be the face of Nars autumn campaign Good news, people. Jane Cunningham the author of British Beauty Blogger has launched a fantastic new website The Beauty Plus aimed at w…