Older Models: Pam Lucas
No sooner than Halloween is dead and buried, my inbox fills up with Christmas crapola. Like I’ve got nothing better to do than spend my life deleting emails. Whatever. Whilst trawling through the detritus, I was very pleased to see that the latest campaign from TK Maxx (great for cheap Le Creuset and discounted sportswear) features this lovely grey-haired model Pam Lucas. You may well recognise her from the fabulous Illamasqua Beauty Before Age campaign, or the not-so-fabulous Guardian All Ages line-up.
When asked about the visibility of mature models, Lucas says, ‘I think anything that encourages older women to express
themselves through clothes and make-up, and to continue making the best of themselves is great. We all need to love ourselves at all stages of our lives!’