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Finally, an age-inclusive beauty brand we can all relate to

— by Alyson Walsh

 

Canadian beauty brand 19/99 is on a mission to celebrate women of all ages and disrupt traditional beauty ideals. Creating products for those ‘who want to define their own beauty and don’t give a shit about what is considered appropriate.’ At last an age-inclusive beauty brand we can all relate to. I like their style. And it’s brilliant to see realistic (un-photoshopped) images of super-cool women. Research has proven that we respond to advertisements featuring models who look similar to ourselves…

‘We just feel there is so much more to beauty than what is constantly presented to us,’ founder Stephanie Spence told Beauty Independent. ‘It’s not like we are trying to be so different and kooky, but we have all these amazing, strong people in our lives. Why can’t they be represented as they are, in a campaign, and still have it be aspirational, beautiful, textured and wrinkled?’

 

All products are made for women from ages 19 to 99 (hence the name) and have been rigorously tested to ensure they are suitable for both young and mature skin, and all skin tones. The small, multifunctional range includes an array of precision colour pencils and a High-Shine Gloss that can be used on the cheeks, lips and eyes. All products are cruelty-free, vegan, and free of synthetic fragrances. 19/99 utilise recyclable materials wherever possible and minimise use of plastics in the collection. I haven’t been able to road test any of the products yet, but my friend Navaz AKA Disneyrollergirl and Jane Cunningham at British Beauty Blogger both rate 19/99, which is all the encouragement I need.

 

US and Canadian readers can shop the collection on the 19/99 website HERE and good news for UK and European readers, the range is available on Cult Beauty,  too.

 

 

 

 

 

 

 

 

 

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