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All Ages, No Style.

— by Alyson Walsh

I’ve told you what I think about the Guardian’s All Ages fashion spread before: here and here. The dreadful hair & make-up, the ill-fitting clothes, the ‘just escaped from the care home’ vibe. Very little thought or attention being paid to the specific needs of older models. These days I tend to ignore the fashion and go straight to Hugh Fearnley-Whittingstall’s food pages instead. But the image of Valerie Pain in today’s ‘Military Precision’ photoshoot, is one of the worst ever. The stylist has made Maxmara look like Matalan, a beautiful woman look like a sack of spuds. The £275 designer dress is too tight across the bust and doesn’t fit properly at the waist and shoulders. And don’t mention the knees. Team Guardian Fashion really need to pay more attention to the wise words of Iris Apfel, who knows a thing or too about looking good at any age, ‘All women over a certain age should cover up, no matter what a jock you are – arms are awful. Designers are terrible on that.’

What a shame. This is a missed opportunity to increase diversity in fashion and celebrate the style of older women. No one wants to look like this, at any age.

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