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Ari Seth Cohen and the Advanced Style book

— by Alyson Walsh

Ari Seth Cohen shows me his book.

Trying hard not to spill my super-sized sandwich filling all over its pages, I had a preview of the Advanced Style book in New York, last week. Ari Seth Cohen has been working his cotton socks off throughout the editing process and is now finalizing the arrangements for the book’s launch (May 22 in the USA, and early June in the UK). He told me of some of his escapades along the way; like photographing Ruth the centenarian who keeps healthy by exercising everyday, and who refused to put her dumb bells down until Ari had got his shot. And how he was chased through the New York subway by a gang of devoted fans (English pensioners), in search of an Advanced Style makeover.

So, this is the book of the blog ‘dedicated to capturing the sartorial savvy of the senior set.’ And, as you can imagine, I was absolutely beside myself flicking through 240-pages of photographs of older women who all show a sense of individuality and personal style – some more successfully than others. Ari’s idea of street style for the over 60s is genius, and he told me that he hopes to keep on going until one day, he’s taking photographs of his contemporaries. The Advanced Style book showcases the beauty of older folks in a very democratic way, successfully capturing each subject’s spirit as well as their style. And two of his regular ladies have got modelling contracts lined up. How good is that?

Here are some of my favourites:

As the author and illustrator Maira Kalman says in her introduction to the book, ‘Here are people that we should take note of and tip our hats to. And we should tip our hats to Ari. Not only is he looking at what people LOOK like, he is also looking at their soul. And we are better for it.’

And the good news is that Ari Seth Cohen will be signing copies of Advanced Style at Mary Portas’ House of Fraser shop, in London, on 7 June 2012.  I’ll give you more details as soon as I have them.

Advanced Style is published by powerHouse. You can download a preview here and buy it on Amazon.

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Ari Seth Cohen shows me his book. Trying hard not to spill my super-sized sandwich filling all over its pages, I had a preview of the Advanced Style book in New York, last week.