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Rockport gets a revamp

— by Alyson Walsh

I love it when a tired yet trustworthy old brand gets a modern upgrade. I’m thinking of undergoing one myself. So, American footwear label Rockport are, ‘Working towards building the fashion credibility of the brand,’ says  senior vice president, David Tschuemperlin. And with the uber-gorgeous Erin Wasson in the autumn ad campaign – shot in SoHo, New York last week – things are certainly looking up. Did I tell you that I was in New York last week? Thought so. Sadly I didn’t look as fresh and wholesome as this. My face was more crumpled leather settee than vision of glowing loveliness. Anyhow, enough about me. Rockport is now owned by Adidas and all the styles for autumn/winter 2012 incorporate adiPRENE, special cushioning technology for added comfort. And you know how I feel about a comfy shoe. Particularly when it looks as exciting as this:

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I love it when a tired yet trustworthy old brand gets a modern upgrade. I’m thinking of undergoing one myself.