Shop Launch: GIVe
I’ve just about figured out how to navigate the self-checkout at the local supermarket – without leaving an unidentified item in the bagging area! – when along comes George Davies with a whole new shopping concept. GIVe allows customers to shop in-store and online simultaneously. Shoppers scan in a garment’s barcode at the ‘kiosk’ to see if it’s in stock, make a purchase and then select next-day, home or store, delivery. Davies has combined the simplicity of e-commerce with the joy of the touchy-feely retail experience. (Of course, if an item’s available in-store, you can buy it there and then). I’ve seen the future and I think it works!
As for the collection; it has a faded hippy/bohemian housewife vibe, ruffles and texture aplenty, and more black and hot pink than Katie Price’s top drawer. Guaranteed to be popular amongst the Per Una crowd.
Top, George Davies at the GIVe launch, Regent Street, centre and bottom, the online kiosk.