That’s Not My Age needs your support
It’s that time of year when finances hover on the horizon like a drone over an area of outstanding natural beauty. And so, a quick reminder about subscribing and supporting That’s Not My Age, financially.
Quite a lot of content on this site is free and I will always keep it that way so that readers who don’t have the money to spare are not excluded. Every paid subscription is valuable for the future of this site and goes towards creating engaging content to inspire and empower women of all ages. Those who are generous enough to subscribe allow this to happen – and to be perfectly honest, last year, without this financial support, I wouldn’t have been able to keep That’s Not My Age going. I would have had to take on more paid freelance work, and doing so means no time for TNMA. So, I owe you all a great big THANK YOU. I do really appreciate my loyal following, from the regulars who feel like old friends in the comments box – to those who seldom comment but have been with me all along.
Your subscriptions allow me to: pay my brilliant, part-time assistant, Helen, a proper wage ( Helen deals with a lot of back-end stuff, organising, negotiating and planning, as well as writing features); introduce variety with freelance contributors – look out for excellent articles written by Adrienne Wyper (How Taste in Fragrance Changes With Age), Nilgin Yusuf (Second Act: Making the most of a midlife pivot) and Judy Rumbold (The Pure Joy of People-Watching) – commission beautiful, professional photography and invest more in the smooth running of the website.
For example – professional photography is a huge expense, I want to show outfits and interviewees in the best possible way, stock library/free photos just don’t show older women in a way that I ( or you) would recognise and mirror selfies aren’t good enough. Shooting our own images is key to sharing looks that you can connect with and (hopefully) feel inspired by…
One of the photos from my What Women Wear feature for subscribers
Quality, consistency and integrity are important to me. I’ve always been really careful about who I work with on commercial collaborations and partnerships (sponsored posts), and I do not run pop-up ads, which means I rely on you, my loyal readers for income. Because of my magazine background and years spent working in the publishing industry, I want this website to look good and for older women to feel inspired and celebrated when they read That’s Not My Age.
There will be more fabulous content throughout 2025, including exclusive subscriber features on personal style, expert fashion tips, style directories, high-end giveaways, discounts, exclusive interviews and the Ask Alyson Q&A. Subscribing gives you access to all these extras – and there will be early access to live events, coming soon! ( You can get an overview of recent subscriber features HERE).
The monthly subscription costs less than a cup of coffee, is much cheaper than a book of first class stamps and doesn’t feature intrusive ads or celebrity clickbait, unlike most magazine websites. It brings you good quality writing and expertise. As well as all the extra features and benefits, subscribers also have the usual content on thatsnotmyage.com which is approx. four to six features per month. This year, in line with inflation, we are raising our subscription price (starting February. Please note: all subscribers will pay the old rate for January) for the very first time and adding an annual discounted rate as follows:
Monthly UK subscription: £4.80 (Sign up for an annual subscription to receive 10% off)
Monthly international subscription: £3
Support That’s Not My Age: £1.25
Subscribe and support That’s Not My Age and gain lots of exclusive content and benefits HERE.
Oh and a quick note: Patreon (the subscriber platform) now allows people to sign-up and follow That’s Not My Age without paying a fee. This does not provide access to any of the exclusive features or benefits, in fact, there are no advantages if you do this. I just want to be clear. No-one benefits! If you have signed up and want to support That’s Not My Age, please consider upgrading to a paid subscription HERE.
Thank you all so much. That’s Not My Age would not exist without you.
FIRST PHOTO: Sarah Brick. Hair & Make-up Lindsey Poole.
SECOND PHOTO: Neil Mackenzie Matthews
Discussion (17 Comments)
Thank you so much, Victoria. I really appreciate your support and your feedback.
Angela Blair says:
I’d like to be able to afford to pay for more written content. There’s a few journalists and writers who I get their “Free” content from and once I land my dream job I’ll prioritise those. But for the moment it’s just you and The Guardian, and from those two you give me far more pleasure!
Cassandra says:
Ok you persuaded me to re-up a paid subscription. In fact what did it is how amazingly lovely you look in the lead photo with the beautiful blend of pinks, mauve and the rosy makeup. Where is that gorgeous sweater from?
Would love to see a feature where you re-style readers, sort of Trinny and Susan for the greyhaired set. Also as a new yorker who is terrified of color, features about how to incorporate more color into the wardrobe as we age and fade would be very welcome.
Thanks Cassandra, the sweater is from Elwin Studio. This is the same outfit featured in my Christmas post:
https://thatsnotmyage.com/lifestyle/merry-christmas-happy-holidays-and-thank-you/
Lorraine says:
I have just upgraded my membership, everything produced on TNMA is worth the extra in membership. I no longer buy a monthly magazine as they are no longer relevant. Women need to support other women, especially as we age and lose friends.
Thank you Alyson for keeping it ‘real’Julia Gorrod says:
Just a thought- if paid Photography is so expensive, and I know it is… might there be one of your subscribers who is a Photographer that you could come to some agreement with. I’m sure there are a wealth of talent you could use from your readers… they read TNMA because they’re a family of like minded ladies who love you and your thoughts and ideas, as well as brightening up our day.
Thanks Julia, now there’s an idea. Let’s see if anyone responds! I do work with a couple of photographer-friends (one who I’ve known since my magazine days) and they offer Mate’s Rates, but it still adds up. I’m using photography as an example because it’s one of the highest outlays but I also think it’s worth the investment and helps to create really professional features. As Madelaine (above) says, ‘we older women are worth it!’
caroline says:
Oh Alyson, subscribing to TNMA is treating myself to something tastier than ice cream without the calories!
It’s also an investment in a rare site that addresses my vintage demographic’s interests without the incessant background chorus of “Buy me, buy me, buy me.” No easy feat. You deserve lots of subscribers and more media coverage (where art thou Guardian?)
Crossing my fingers that they will come soon.mrsglimmer says:
Hi Alyson.
Sorry if I’m being thick here…….I’ve been delighted to be one of your paid subscribers since 2020 as I love your posts and all the comments they inspire. I pay £4.16 each month to Patreon. Is it this payment which will increase to £4.80, as I couldn’t find anywhere to “upgrade”? I would be bereft without your blog! xHello Mrs Glimmer and thank you for your support. It’s the latter, you’re not being thick – there’s no need to upgrade, the payment will increase automatically from next month. Thanks again!
avicennia says:
I’ve been happy to have a Patreon membership even though being the US means I can’t take advantage of all benefits. I don’t comment enough and thank you with enough frequency l, but please know this site means a lot to a lot of us. The focus on middle aged and older women’s empowerment and sustainable and local clothing is unparalleled. I’m delighted to be a subscriber.
PS: the midlife pivot article was inspiring. At 51, I’m double downing and pivoting, it’s a delight to be in the company of women who are pressing forward and making a difference. PPS: you glow in pink!
Gill wild says:
I am 82 and love your column. Loving fashion hasn’t stopped because of advancing
Age. Your column is so interesting since it introduces me to retailers I would never have heard of …….especially small individual clever people.. I like to buy British and when we do something well it’s so rewarding . I think that the subscription to Patreon is well worth the money and I will carry on happily subscribing
Madelaine 
mrsglimmer Leave a Reply
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Good for you Alyson. I have been a paid subscriber since you introduced this and feel it is very good value. It has never gone up before and therefore of course you have earned a small increase to compensate for extra costs. Your posts are always interesting, enjoyable, reinforcing and ful of good ideas and inspiration. Thank you!