Say no to sequins and find other ways to shine, this holiday season
At a launch event for a large, high street brand earlier this season, I was appalled by the sheer volume of party clothing made from plastic. So many sequins! An over-abundance of polyester and shiny metallic PVC – or is that called pleather now? Whatever. It’s hot and sweaty and I wouldn’t have worn it in my 20s, let alone the menopausal years. There appeared to be a complete disconnect between the company’s sustainability policy and its merchandise. OK, it was M&S… Clearly, the festive season is the time for mulled wine, mince pies and Peak Greenwashing.
‘ We’ve never done sequins. Because every piece of plastic ever produced is still on this planet,’ Jo Hooper founder and CEO of NRBY tells me over the phone. Commendable. Perhaps it’s easier for small, independent companies to keep an eye on fabric content and sustainability policy? I’ve worked for a number of high street brands over the years (writing content for websites; admittedly not recently) and there is a ‘turning the (oil) tanker-feel’ to the amount of bureaucracy involved in even the smallest task or decision. But, Boden went glitter and sequin-free in 2021 – let’s hope that Johnnie ditches the polyester, next – citing research into the high level of microplastic particles in our oceans.
So, it is greenwashing and pure greed that keep plastic clothes in a big, fashion brand’s collection.
According to the Draper’s feature (on Boden’s sequin-free stance):
‘A study from Anglia Ruskin University, published in the Journal of Hazardous Materials in 2020, found that glitter affected the growth of pond plants and microscopic algae.
Sequins are made from petroleum-based plastics that break down into microfibres and wash into our waterways, adding to the trillions of particles of microplastics in our oceans.’
Every party season, I bring out one of my old Lurex knits or a vintage party piece from my wardrobe; I’m not virtue-signalling, I like to wear what I already own. A few years ago, I stopped buying sequins and I know a lot of TNMA readers have taken a similar approach. That’s not to say I’m perfect, I like clothes and it is lovely to have something new. But these days, I always check the label and try to go for natural fibres as much as possible. Which is why I’ll choose silk velvet, not sequins this holiday season. As Jo Hooper wisely concludes, ‘ It is possible to glitter without sequins. We use silk, satin and velvet – these natural fabrics reflect the light and have luminosity.’
Say no to sequins and shine on, in sumptuous velvet and silk. PS Subscribers, keep your eyes on your inbox for a NRBY giveaway, coming soon!
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STYLE NOTES
I’m wearing the Liana wool and cashmere jumper from Wyse London. Thea side stripe, silk-blend trousers from NRBY and satin slippers from Ancient Greek Sandals. All items loaned for the shoot and returned.
Like you, I said no to sequins a few years ago. While shopping recently for something to wear to a Christmas event, I was disappointed to see the stores (here in Canada, at least) still full of sparkly sequinned garments for the season. Instead of buying anything, I went home and shopped my closet.