Warning: this is not about discounted retail sales but it could involve empowering women and a small amount of cyber shopping. To help support vulnerable young women in India, bohemian fashion label East has collaborated with the Key to Freedom project to raise money for the Women’s Interlink Foundation. Rescued from the sex trade or domestic abuse, women are taught the skills necessary to earn income, become self-reliant and regain control of their lives. The latest collection for the charity project includes a rather lovely block-printed cotton weekend bag (a great contrast to your Showbiz Boots), a makeup case and a handmade silk scarf. All of which come in a variety of different prints. Each item carries the woman’s signature inside and all the profits go straight into the maker’s bank account.
Key to Freedom products are available HERE.