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Fashion for grown ups

— by Alyson Walsh

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Photos: Peter Lindberg

I was thinking recently that it had all gone quiet on the older models front, then up popped The Supers at Balmain and now Giorgio Armani’s New Normal campaign features four models over-40. From left to right: Eva Herzagova,(42), Stella Tennant (45), Yasmin le Bon (51) and Nadja Auermann (44). Oh go on, let’s have another picture of Stella:

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And another…

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Armani’s collection of ageless, timeless, seasonless clothes (as opposed to Olivier Rousteng’s glitz) reflects what grown-up women want. Though I’ll be going to COS for my version. In the introduction to Style Forever, I discuss the power of the internet and how it has enabled the increased visibility of older women, through blogs and Instagram and today there’s a feature in the Daily Telegraph called Why 40-somethings are calling the shots that echos the same theme. You can read it HERE.

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I was thinking recently that it had all gone quiet on the older models front, then up popped The Supers at Balmain and now Giorgio Armani’s New Normal campaign features four models over-40. From…