M&S get it right
Unstructured coat, available HERE
At last! M&S has come up with an ad campaign that actually makes me want to shop there. The Art of Autumn featuring gorgeous, grey-haired model Eveline Hall is chic, simple and spot on (just don’t let Sue Kreitzman near all that beige). This is the kind of thing that grown-up women want to see, not cringeworthy images of Helen Mirren sailing down the Thames in a jaunty cap or Doreen Lawrence slumped in a field.
It looks like M&S is getting back to good quality basics, too: cashmere sweaters, silk blouses, great coats are all available for autumn, and the Autograph range is looking particularly lovely. For the last couple of winters, I’ve been willing M&S to run a simple, navy cashmere polo neck, seems they’ve finally got the message.
Autograph navy overcoat available HERE
Discussion (24 Comments)
I agree with Jennifer…this is a great looking campaign. I would wear all of these pieces. Will visit the website!
So elegant! and I love that she looks so good and modern wearing all that beige! you made me laugh with that little joke…
I love the term “art of Autumn.” Good coats are the best. Let’s face it, we wear them a lot in autumn and winter. Sounding good right now.
Sue W says:
I agree with you 100%. I have to say I have been quite concerned about M&S and where they were going with women’s clothing. You have whetted my appetite and I must go and investigate tomorrow. Many thanks and I look forward to following your blog as a new recruit. Best wishes from Cumbria. S.
I am not usually a M&S fan but loving this campaign and your blog of course Alyson! – I am tempted to go and take a peek.!
Anna says:
Thanks for the info, AW. Glad M&S are getting back to the quality basics we all used to rely on. In fact, we used to play a game years ago: if you had to take off everything you bought at M&S what would you be left wearing? On one occasion, it was my scarf and my wedding ring! Phew, that’s a long time ago. Haven’t bought anything there for ages but I’ll follow up this selection here.
One thing that drives me nuts about M&S is that often you see something on a model in the store but the actual garments for sale are either miles away or not in stock.
I agree they are doing some good styles this season especially the coats which are selling out fast.
Samantha says:
Wow! She’s absolutely gorgeous…and I want everything, except that pleated skirt…. I really love the coat Ms. Hall is wearing.
northernlass says:
I’ve seen that navy coat in the flesh – so to speak – and it is lovely! The unstructured coats surprised me – because I usually hate that kind of thing – but I might just be converted.
Cassandra says:
M&S Get It Wrong
I ordered the olive dress the day this post came out, for shipment to NYC. Thought it might take a week to arrive, in time for some back to school events. Ten days later, no dress. I contacted M&S–they said to wait another few days. No dress. They replied that it must be lost in shipment, and advised me to order it again. I tried to do so–it’s sold out in my size. They issue me a merchandise credit of 30 pounds, then bump it up another 15 because….the dress was never shipped to me at all! It had sold out in my size and their worthless inventory system and website hadn’t registered that fact.
I don’t understand the purpose of slick marketing, producing editorial content including hiring bloggers like you to flog their schmattes if their fulfillment work is such a train wreck. Credit or no, it’s not worth my time and aggravation to shop M&S. They’ve created a detractor, rather than a promoter. Big fail.
You might pass this on to the geniuses who run their e-commerce arm.
TNMA says:
Wow, Cassandra I’m sorry to hear that. That’s pretty poor customer service, as you rightly point out, a big brand like M&S should be better than that. That’s shoddy. I know when they first relaunched the website they had a few problems but that was ages ago & I thought it was all sorted now. Unfortunately, I don’t know the geniuses who run the digital arm, I was only hired once in summer to wear/promote their ‘holiday shop’ but thank you for letting me know about your experience, I will bear it in mind in future.
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Great looking campaign. It makes me want to shop there too! Love the coat!!