Kim Winser only had to utter the words ‘crease-free’ and I was sold (when Mr TNMA moved in, he couldn’t believe I didn’t own an ironing board, but that’s another story). Well, that and the beautiful fabrics, simple design and excellent cut of her chic basics. Recognizing that grown-ups want easy elegance, the 53-year-old has created a new online luxury brand, Winser London. With an OBE for her contribution to British fashion and an impressive track record: stints as CEO of Pringle of Scotland and Global President and CEO of Aquascutum, Winser has a good business head on her shoulders. She’s the real deal. And she’s got Yasmin Le Bon modelling her first collection.

At our meeting, Winser, who as well as being a top fashion executive, is friendly and down-to-earth,  was wearing the slinky wide leg trousers (double layered to give a more streamlined silhouette) and a slouchy cashmere sweater. Her colleague had on a gorgeous silk shirt and stretch pants. Two completely different body shapes, both looked effortlessly stylish. And surely that’s what grown-up women want?






Winser London launches of February 15. Prices start at £35 and go up to £350. The Winser trench is £250.


16 thoughts on “Ageless Style: Winser London

  1. What a beautiful line of clothing and it seems well priced as well. Will be looking forward to it's launch. I love that double breasted black (or navy) sweater.

  2. Tiffany – sizes 8-16, with 18 available in many styles.

    Catherine/Coulda woulda – just so you know, the trench is a lightweight summer style. I tried one, it's fab. Perfect for the Great British summer!

  3. I am definitely a simple design and excellent cut sort of girl. What a blessing online shopping is for those of us who live thousands and thousands of kilometres away. Thanks to you I now know to look for the Windsor London on 15 Feb. Warm regards

  4. Lovely things znd love this blog. It would be great if you could also show more affordable things along these lines sometimes. All I can do with these is dream… Where can a petite size 6 stylish woman with a limited budget shop for clothes? I find some pieces at Topshop – but not many. Any tips would be very welcome!

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