Gentlewoman Style at the Studio Nicholson pop-up
‘I get off the plane in Japan and I’m some kind of superstar,’ laughs Nick Wakeman, founder and creative director of London-based clothing line Studio Nicholson. ‘Everywhere else in the world, no one knows who I am. It is frustrating being the best-kept secret in east Asia.’ Wakeman’s label generates 55 per cent of its turnover from sales in Japan and South Korea, selling womenswear and menswear collections to over 250 stores. This compared to a handful of London boutiques – such as Liberty, The Shop at Bluebird and Aimé – highlights something of an east-west imbalance. But the situation is about to change, as the label makes the move into standalone retail, starting with a newly opened “ephemeral store” or pop-up shop next to Ally Capellino on Calvert Avenue in Shoreditch ( open until mid-January 2019).
Studio Nicholson’s aesthetic is a combination of traditional English fabrics, pared-down styling and avant-garde Japanese silhouettes; think Margaret Howell meets Rei Kawakubo. Elegant Gentlewoman Style. I interviewed Nick for the FT’s How To Spend It website, read the full piece HERE.
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