Grenson’s limited edition shoe with a literary twist
There’s lots of information on fabulous flat shoes and how to wear them in Book Number Two (final proofread arriving this week) and one of the experts I spoke to for that chapter was from Grenson. This week the British shoe brand launches a wonderful collaboration with Persephone Books, I’ve written about it for the FT:
A fondness for midcentury patterns first drew Julia Little to Persephone Books on Lamb’s Conduit Street, London. The head of projects and events at shoe shop Grenson (located across the street) subsequently fell in love with the store after buying a diary containing the beautiful endpapers of books by 20th-century female authors. Back at her desk, Little came up with the idea of a small capsule collection marrying Persephone’s patterns with Grenson’s women’s shoes, and went to speak to her Lamb’s Conduit Street neighbour about a potential collaboration.
Proud of their neighbourly community and the fact that the limited edition collection was conceptualised by a small group of women, Persephone agreed. Initially the idea was to use an endpaper pattern to decorate the interior of the shoe but the bespoke design by Cambridge Imprint was so striking, they decided to take it outside. Persephone shoes are handmade in England (each pair takes 12 weeks to make), six of which were given over to preparing the leather and to screenprinting, which is done by hand at a specialist fine art printers used by the likes of Damien Hirst, Harland Miller and Jeremy Deller.
There is a Grenson x Persephone launch party on Thursday evening in Grenson’s Lamb’s Conduit Street store (number 40) and they have very kindly invited That’s Not My Age readers along. The event runs from 6.30-8.30pm and there will be 20% discount on main range shoes all evening for TNMA fans. Hope to see you there!
Read the full FT How To Spend It feature HERE.