NET SUSTAIN – the place to find sustainable wardrobe staples with a stylish twist
Some of my favourite sustainable brands can be found on NET-A-PORTER’s NET SUSTAIN platform. Elegant dresses and separates from Mother of Pearl have a signature, offbeat spin. Simple T-shirts and jersey wear in organic cotton from London-based company Ninety Percent and Bassike an Australian brand producing clothes in a solar-powered factory. Add beautiful jewellery from Melissa Joy Manning and Pippa Small, plus a pair of ever-popular Veja sneakers for a head-to-toe, feel-good outfit.
Launched earlier this year, NET SUSTAIN is a small sustainable edit with more brands and beauty products to be added going forward. The aim of the initiative is to promote fair trade and locally made products, reduce waste and increase circularity. Taking responsibility for people, animals and the planet is what the fashion industry has to do, now.
Here I’m wearing a cropped wool-twill jacket and organic silk trousers from Mother of Pearl. Designer Amy Powney may seem like an unlikely figurehead for a fashion brand. The 34-year-old rides a bicycle, grew up in a caravan in Lancashire and believes in only buying clothes when absolutely necessary. Living so close to nature had an enduring impact on Powney, ‘ I think growing up off-grid makes you more connected to the bigger picture of the planet and the environment. We had an innate sense of our surroundings. It was built into me to question where everything originates from.’
More sustainable wardrobe staples with a stylish twist:
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