Photo: Claire Pepper

‘Do platforms look elegant now? I’d say not,’ footwear designer Georgina Goodman asserts of the fashion world’s move from skyscraper heels to stylish flats, ‘they no longer feel exclusive. Even though I love my collection of high heels, I’m gravitating towards sneakers now as an everyday shoe.’

Having consulted for Alexander McQueen on headline-grabbing shoes for the legendary runway shows, as well as running her own eponymous company, three years ago shoe designer Georgina Goodman pushed high heels aside and launched a range of Moroccan-style Babouche slippers. This July sees Goodman expanding her ‘indoor-outdoor’ offer with a small collection of luxury sneakers.

I wore a pair of the babouche-style skate shoes in the Know Your Seasonal Style Trouser Suit feature HERE and have written about the launch of GG sneakers for the FT HERE.

Photo: Georgina Goodman


When we spoke, Georgina told me that she wanted her sneakers to look like something you’d had in your wardrobe for a long time. As a fan of old-school trainers, I like that idea:


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8 thoughts on “Georgina Goodman’s elegant new sneakers

  1. Love trainers Aly and I love these. I’ve taken to wearing Stan Smiths with my work wear (semi-smart) and it makes me feel on trend, edgy and dare I say it *whispers* comfortable. Long live the trainer!

  2. I’ve pre ordered a pair of these! Low lace ups in black with a white stripe on the sole – very excited to soon receive them! I have a pair of the slippers after I saw you wearing some and they are so well made and comfortable, I’ve been a fan of the brand ever since.

  3. Nope. I really love sneakers but these are , in my view, effing ugly. Others will disagree. That’s fine.

  4. Read your FT linked article about these shoes. I like the look and idea of the striped soles using off cuts of materials which would go to waste. The fact that they are leather lined and with leather suede uppers rather than synthetic materials helps to explain the price. But true designer sneakers cost a lot more.
    After reading a Times article this week written by a podiatrist ostensibly about men’s feet in warm weather with a few pointers for women I’m seeking out my leather lined sandals : Arche Birkenstock Think! Over my Fitflops and Havanias flip flops. Too warm to wear closed shoes of any sort for now.

  5. Ugg Cammie’s for me all the way! My feet are not my best feature (?!) but too damn hot for tootsies encased in trainers/brogues.

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