The future of That’s Not My Age
— by Alyson Walsh
As a self-employed journalist and the editor of That’s Not My Age, I know I’m privileged to do a job that I love. One that has allowed me to work from home throughout the pandemic. Having said that, the unfurling economic crisis and prospect of a depression has been playing on my mind, a lot, over the last few months. As we went into lockdown my Sunday Telegraph column was put on hold, fortunately as a freelancer I have been able to claim via the government’s Self-Assessment Income Support Scheme (though this is less than the money I would’ve earned with my Telegraph column), for which I am incredibly grateful. The good news is that I’ve received positive feedback from the editorial team and been assured that the column will be back when the newspaper has a redesign in June. It will be renamed Ageless Style, have a broader remit and be moved to the Saturday edition of the newspaper. Everything crossed.
The publishing industry has been in a precarious state for years – and, as with retail, the pandemic has accelerated the closure of struggling businesses (most recently the UK and Australian arms of BuzzFeed). The unpredictable nature of freelance journalism is one of the main reasons I decided to do my own thing and create That’s Not My Age, in the first place. Rather than relying on sporadic commissions and paltry rates, this was a way to become independent, generate my own income and er, break even. No one ever said online journalism was a lucrative profession…
As discussed previously in a feature on the business of blogging, running this site is my job and I need to earn a living and cover the day-to-day costs. And running a website does cost money: paying for the domain, maintenance, security, the software to send out email newsletters, photographers, equipment (more HERE). My fantastic part-time assistant Helen is still employed one day a week (though she often puts in extra hours), she’s in charge of all the behind-the scenes stuff that keeps That’s Not My Age running smoothly and allows me the freedom to focus on feature writing. And I continue to pay her a monthly salary. To fund all this I use affiliate links and the occasional sponsored post. But mostly affiliate links. When a gallery of products is included at the end of a style feature on That’s Not My Age, it’s not random shit, the items have been carefully chosen from a large selection of over 5000 brands by myself and Helen. And for this I receive a small payment from RewardStyle, if a reader makes a purchase. More unpredictability.
Not wanting to put all my eggs into one basket, I’ve been on the lookout for an additional way to fund the site and provide stability. One solution is the introduction of a system whereby followers pay a monthly subscription to access exclusive content. Not only does this mean That’s Not My Age can continue to operate but it is in keeping with my ethos on sustainability (I will be less reliant on selling product to survive). Patreon is a platform that supports creators, including writers and journalists (you can read more about it HERE) by encouraging followers to pay a small amount to read unique content. To start with, I would like to suggest a subscription of £4 per month for two exclusive features and a Q&A, plus first access and invites to future events and gatherings. Though I completely understand if your own financial situation means that you’re unable to contribute right now; please show support by telling all your friends, family and furloughed colleagues about That’s Not My Age and by sharing the love online. I’ve also added another membership category of £1 per month to support That’s Not My Age and receive exclusive invites, potential discounts and offers (this does not include access to features and the Q&A). These are early thoughts and can be reviewed.
Every single subscription is valuable for the future of this site and the money will go straight towards creating more fabulous content. That’s Not My Age will continue as per usual but I will be running ‘paid for’ content through Patreon (accessed via this site); together with affiliate links on certain posts. This is something I need to do in order to keep the site going, pay my mortgage and not go bankrupt. Membership features will be similar to the longer posts you read here – style advice, beauty tips and interviews with amazing women – and will be identified by a black triangle with ‘subscriber’ written on it, positioned on the top left hand corner of the main photograph. This is my Patreon page, there’s one feature on there already to give you an idea.
That’s Not My Age is 12 years old this summer, and I am proud to have created this wonderful online space for like-minded women – along with two style books and a ‘slow’ podcast (hopefully returning soon!) Fashion often gets a bad rep but my aim has always been one of empowering women by offering expert advice, positive suggestions and engaging interviews. And I love the community spirit in the comments box, that you take the time to write brilliant, thoughtful observations and generously share information is what makes That’s Not My Age special. But in order to continue the conversation, I need to ensure that I can shore up my business and earn a living wage, whatever happens. Using the Patreon membership system is one way of doing this. I think it makes sense, though as always I’m keen to hear your thoughts on the matter…
Thank you so much for your loyalty, generosity and kindness. Stay safe. And please stay tuned.
Subscribe to Patreon HERE.
Discussion (138 Comments)
- AppleEverAfter says:
Where do I subscribe?! I have often been amazed at the amount of free, high quality content that is offered by you and others like you.
The only thing is I just cant see from the article above how to subscribe 🙂
- Alyson Walsh says:
There’s a link in the penultimate paragraph but I’ll add a more obvious one at the end. Thank you!
- Katie Owen says:
Hi Alyson,
This makes perfect sense to me. I love TNMA and for me it’s absolutely worth a £4 subscription. Count me in!
Best wishes,
Katie - Julia Arch -Hunt says:
Hi Alison,
Hope you are keeping well?
I enjoy reading this blog thank you for sharing with us…But I Don’t think there is enough content to justify a subscription . I would like to see a broader range of prices, my business has suffered as well and I will not buy many clothes this summer.
The Telegraph fashion contributors need a reality check , only yesterday sandals for spring citing upwards of £300, What planet are they on?
I bought some really nice quality above ankle cotton twill colored jeans from Gap…bargain at 30 odd pounds..
showing my age now ….H&Q Used to have a section ..More Dash , Less Cash…Think that would fit in well with the world we live in now.
Keep well
Kind regardsJulia
- maudie says:
With respect, Julia there is more than enough content for me when I consider how much advertising is within £5 magazines and there is no other blog of note tailored with intelligence and humour to women d’un certain age. I cannot possibly afford many (most) of the clothes featured in TNMA but it gives me plenty of ideas to shop at charity shops/alter on my sewing machine (trust me I am such a beginner), restyle the clothing that I already own and generallly keep me totally in the loop regarding how to dress. The interviews on TNMA are outstanding, the Podcasts an absolute delight and I find Alyson really humorous to boot! Once again, with respect I sense a little bitterness in your post – we all have suffered during these times and for me, personally TNMA has given a little light to my day. ps My Gap khaki jeans came from Scope and were £4.
- Rachel Crutchley says:
Alyson
Absolutely – I would be very happy to pay £4 per month to be able to access all that you have set out. I have been following you now for two years and really look forward to reading your features on style, fashion, films, book. Your posts during lockdown have given me some continuity in uncertain times so thanks for writing so regularly. You were also very instrumental in influencing me to go grey last year – a decision I have never regretted and has actually eased the stress of lockdown for me!. In terms of events please can consideration be given to having some in the North West – Harrogate if possible !. I will continue to spread the word – which I already do – but I wonder if some little flyers that could be left in key venues would help. Thanks again . Rachel- Julie Bowland says:
Interesting you say that Rachel, I read the above and thought £4 per month – I would be willing to pay that, after all I pay £4.50 per month for home magazines that basically just advertise the homes of interior designers! However, I too would be far keener to subscribe if there were events in the Harrogate or North Yorkshire area, I too won’t be buying many clothes in the near future, I’m furloughed from my Ladies wear retailer & fear we may be for the high jump when the furlough scheme ends.
- Maudie says:
Win win situation here. We still get your wonderful blog and you will be able to afford to keep it alive and kicking. When I think of the cost of blah megazines or a cup of average coffee we will be getting great writing and content found nowhere else. Result!
- Kay says:
Enjoy the articles and happy to pay for those but as an overseas supporter I am not interested in the invitations etc. Perhaps different levels of subscriptions?
- Alyson Walsh says:
Thanks Kay, this is definitely something I can look at. I just wanted to start out with a simple structure, receive feedback from my readers and take it from there.
- judith BRUINSMA says:
same here… I’ve opted for the 1,- because events are impossible to get to from Amsterdam…
still…good for you Alyson! - Sue Metcalf says:
I agree with Jay and others and would be interested in an overseas rate as I live in Western Australia
- Lisa Pearce says:
Another reader from overseas – looking for an option to pay for content but not needing access to events etc.
- zerka says:
I’m from NZ and I echo the plea for a different rate. I would be very happy to pay NZ$4 a month, but would have to think twice about 4 pounds as that comes to NZ8 a month and that is getting up there. As a frugal spender I don’t buy magazines, coffee and most of my shopping is from op shops. I do give money to some online sites I use regularly and yours certainly falls into this category. I love your style and your posts about being thoughtful about fashion so I would totally support some level of contributors. As usual, the devil is in the detail.
- Anne says:
Also from Australia. In amongst all my emails yours is the one I always read. I’ve been following you for years and love the content. I would also like to subscribe to content without event invitations.
- Nicola says:
Yes, I am also in Australia and although I think the idea is great my concern is that I won’t be able to get to any of the events and a lot of the clothing lines won’t be available to me either. Another level of subscription would definitely be of interest to me. Good luck with this Alyson.
- Miss Nell says:
One of my first thoughts was
I live in Australia and invites and discounts not locally based would not enhance a subscription for me but very interested in one that takes this into account.
- Helen says:
Kay, you took the words out of my mouth! I would rather pay more for more content but fewer events that I wouldn’t be able to attend!
- Anna says:
And me. In Australia, interested in clothes, style, attitudes about aging, but not about local offers or events. I’m willing to support you in your endeavour – nobody should be working for nothing. I appreciate your posts – some more relevant to me than others, but iIm always interested in what others have to say!
- Malin says:
Yes – same here. Overseas reader, less interested in events, rather more content.
- Catherine says:
Also in Australia so events and offers can’t be enjoyed. But happy to pay for the wonderful content ❤️
- Carolyn says:
The content of this site is fantastic and more than happy to support it financially. However I agree that living in Australia would be unable to take advantage of any events/offers.
- Rhizophora says:
As an international reader I was thinking the same thing. I will note that £4 per month is about the same as my Acorn account, which is used by the entire family, not just me. I also note that I’ve not purchased anything from an affiliate link because the price points are generally beyond me.
- Chris says:
I love the blog but being from the United States I’m often unable to find the clothes but I do love the styling info etc. I would have no use for the invitations but I’d be interested in continuing but hopefully at an “international subscription rate”.
- Pam W says:
Me, too. Would love to pop over from the U.S. (west coast), but that’s so not happening. Love the style articles and your general outlook. I especially enjoy articles on sustainable fashion for the non-wealthy, and links to more international sustainable suppliers. Thanks for what you do!
- Vanessa says:
Me, too. I’m based in the USA and only interested in the articles. Would be happy to pay a smaller subscription for that.
- Kara says:
Same here! Love the blog, am in southern US.
International rate? I already have too many subscriptions to newspapers, hoping to help keep THEM afloat in perilous financial times.
- Trisha says:
Hello Alison
I would be happy to pay a small subscription to keep your blog afloat.
After all…if you can’t operate I would imagine this would have a knock on effect in other areas of the industry.
In my opinion your site is by far the best re style for older people.
It is always inspiring……please keep going if you can. - Wendy Somerville says:
Yes would be happy to subscribe for £4.00 per month.
- Gail says:
Sounds fair to me
I don’t know which option I would go for initially.
Even at £4 a month – based on the quality of content you provide here on your blog – I suspect the higher subscription would offer really good value for money.
I am also self employed, currently awaiting the final element of my celebrant training, (postponed in April to July, but previously I spent 18 years as a freelance marketer), so I understand how important it is not to rely on a single income source.
Meanwhile, I’ll check out what’s on your Patreon page thus far - Alix says:
I hear you. I work in magazine publishing and today had to tell one of my freelance designers that I was cutting her hours (and salary) by 60% and my food editor that she was getting a 45% cut. It was a difficult day. I think Patreon is a great solution – good content costs money to create and readers should appreciate that. I will be signing up. Wishing you every success.
- Beverley Stanley says:
Dear Alyson
I would happily pay this small subscription fee (I’m referring to the £4.00). I’ve never posted a comment before, but I love your blog and as an out-of-work
freelancer myself, you’ve been one of the things keeping me sane over the last few months!
You’re doing the right thing in adapting to survive.Best wishes…
- Jenny says:
Dear Alyson
I would be more than happy to pay £4/month, I find your blog interesting and inspirational. Many thanks - Sarah says:
I would be happy to pay £4 a month and understand the reasons why.
- Christina Howes says:
I’m unable to get myself into even a small outlay right now, as both me and my husband have seen our salaries cut by half, and with a mortgage and son about to go to university I can’t allow any luxuries. But, I just wanted to comment that the reason why I had never bought anything from the affiliate links was simply because I could not afford any of the things on there. They were just way outside my budget, even when I had a decent job.
Good luck nevertheless. I can quite understand the changes, we all have to make a living. A hard rain’s gonna fall, for sure! - Pip McNee says:
Thank God I would hate to feel that I could have dropped in to read something and found out when you had needed to fold that you hadn’t been paid enough. Everyone should be in a living wage and I applaud you for being honest about it l. As a loyal reader based in Melbourne can I just please ask payment can be something universal like PayPal so I don’t need to go rummaging around for my British bank card to pay or renew? Sensible solution in line with your output. Am sure there will be some voices of negativity but you need to take care of you first.
- Alyson Walsh says:
Thanks Pip. Patreon uses PayPal so no need to go rummaging….
- Joan says:
Hi Alyson,
I’ve enjoyed your content for sometime now but this post has prompted my very first comment – mainly to empathise with your position and to show you some support and encouragement. Many people (including yours truly) are experiencing a total reset and having to review their career and business. But I’m happy to hear that you’re exploring ways to continue to provide this wonderful online space, which really resonates with a group of women who are generally forgotten by traditional media. In the face of adversity, often comes opportunity. A move to a membership/subscription based model could give you more freedom to create even richer content. I think Patreon is a good start. The trick is to balance giving some of your content away free to build up your audience even more while creating the quality of content that people will feel happy to pay for. Will send you on an email with some more thoughts and examples of sites from other women who’ve mastered this creating great online communities and successful businesses. Onwards and upwards Alyson!
- Alyson Walsh says:
Thanks Joan, I look forward to receiving your email.
- Ciclochick says:
There are few, if any, blogs that I find as articulate, relevant, informative and interesting. Yes, I wouldn’t hesitate.
- Christine Power says:
As an avid reader living in Sydney, I’m happy to pay for your valuable content. Thanks for the insight into the current situation @ TNMA. Yet, another interesting read.!
- amanda nicoll says:
yes id be very happy to pay £4. your advice and articles are well worth that id say. good luck with this new direction.
- Monty says:
Count me in! Delighted to contribute to your fabulous blog, books and podcast!
- Jane Wilson says:
Hello Alyson
Totally right – my husband and I are also freelance and understand how challenging times are, he too runs a patron scheme and finds it mostly well received in his online community. Interestingly his patron values have gone up during lockdown as people are keen to support him and keep his site running. I will be happy to pay a subscriptions and view it the same as buying a paper or magazine. I really enjoy your posts, and often return to them as reference. I’ve also recently bought and enjoyed your second book. Image is so much more than clothes to me – a creative outlet and self expression – part of who I am and well considered sites like yours add to this pleasure. I look forward to the future of TNMA.
Jane - Kat Ballentine says:
Hello Alyson, of course, I will subscribe. I want to support your content. I have enjoyed your blog for ten years and would miss you if you were absent from my inbox.
- Lesley Brown says:
I very much agree with the view that £4 a month equates very well with the cost of a magazine (which I often bring home and then ask myself “Why, what were you thinking??”).
For your content and direction I’d be happy to pay that.
Good luck!
- Daphne says:
Over the last few years, TNMA has felt more and more like a friend and is one of the reasons I no longer buy print magazines – so it seems only right to pay for content.
- Sue says:
I can only echo what others have said – thanks for updating us, I’ve just subscribed.
Your content has enriched my life and my wardrobe. - Mags says:
Hi there – like Kay, I am an overseas fan, and would therefore not be able to take advantage of invitations etc. so that element is of no interest to me. However, I am very interested in paying something in recognition of what it take to produce feature material and manage the website etc (with the caveat that I would hate for the number of features then to be restricted….this is such a worthwhile website). And as a British-born overseas person, it speaks to me, and yet connects me with stylish and thoughtful people all over the world. (AND I have some Ted Baker Mable trousers being sent to me as a result of one of the lockdown style posts).
Like some of your commenters, I wear several hats as a writer, and I am also an arts worker (how many whammies is that?!?). I believe strongly that paying something (irrespective of the challenging times we are in) is an important acknowledgement of value. I wish I didn’t have to say this, but it’s especially important when you’re a woman. What goes into TNMA is quality journalism and quality ideas. This is part of your living Alyson, your expertise and experience is part of what you share. It’s of value.
- Janey Sharratt says:
I love your articles about fabulous older women (especially the one you did of me!) and although I’m much more into making and recycling my wardrobe these days I would happily pay £4 per month just to keep you and your blog in my life.
- Kathy Colman says:
Bargain of the year – signed up , subscribed and happy to support you ….. Keep them coming !
- Happy Mum says:
Count me in, please. I prefer to support quality work — like this blog — via direct subscription (£4 per month is modest and fair, I think), rather than by buying things or being advertised to (affiliate links and sponsored posts). Good for you, Alyson — thank you. Going back to the post to subscribe right now.
- Suzanne Meaden says:
I am only sorry that I have missed the previous 12 years of your blog. New to it, I am enjoying it hugely and, although retired some years now, I have bought some of your suggestions. All fabulous. I would be happy to pay your subscription at that rate. Having given up on London after 40 years living there, except for rare gallery visits, probably anything London-centric would not have great appeal to me. Now living on the North Yorks coast, this part of the country seems rather ignored by many journalists, unfortunately. There is quite a lot of money up here (or at least there was) and certainly plenty of ladies of a certain age who are very keen to remain stylish and in touch with trends (if any exist after all this). Good luck with it all.
- Ruth says:
Hi Suzanne, any ideas where to shop???? I also live on Yorks coast and generally love it – but having moved up here from South was a bit dismayed with the lack of stylish shops. Best wishes Ruth
- Jane Owens says:
Since discovering your site about 2 years ago, I’ve found many of your articles of great interest (and some of the clothing too.) I’ve subscribed in the hope of your being able to keep it open to all as you’re filling a gap in the market. Keep on keeping on! Jane x
- Alex says:
Another US fan on board here. I subscribe to several free fashion and beauty blogs focused on women of a certain age. TNMA is the only one I actually read. It never fails to offer something of interest, insight, and even inspiration. One of my favorite pandemic reads has been AW’s most recent book Know Your Style. It was a pure delight — a rarity among fashion guides in combining useful tips with encouragement to follow one’s own arrow and even whimsey. And, BTW, my 20-year-old daughter stole it off my bedside table the moment I put it down.
My only suggestion would be to include a range of options in your affiliate links, both with regard to price, as others have noted above, and to accessibility to those of us on the other side of the pond. Beyond that, I can only offer the standard advice for writing well — just keep offering your own voice and vision.
- Lizzie Francke says:
Have signed up and I know a legion will do so also. Its a great idea. I Love reading about style etc and used to be an avid consumer of the style sections on many magazines / newspapers – but this is the first time for a long time I have felt a column/ space reflects my interests, stage in life and income (!) so I am glad to pay for the continued treat of reading and reflecting on the subjects at hand. Good luck with this venture. So glad to be part to the community.
- Lizzie Francke says:
Have signed up and I know a legion will do so also. It’s a great idea. I Love reading about style etc and used to be an avid consumer of the style sections on many magazines / newspapers – but this is the first time for a long time I have felt a column/ space reflects my interests, stage in life and income (!) so I am glad to pay for the continued treat of reading and reflecting on the subjects at hand. Good luck with this venture. So glad to be part to the community.
- Rose Askham says:
I only discovered TNMA about this time last year but really enjoy reading it when it lands in my inbox. Perhaps its just me, but sometimes there seems to be a 2 week gap between posts, other times I get two or three in the same week. Is it random? I would be very happy to pay a small subscription to continue receiving it, however, but like some of the previous comments about the possibility of events being staged in the North, etc. I live 15 miles south of Manchester and would be very interested in attending if they were put on there. Perhaps different levels of subs would be a good idea too, as already suggested.
- Alyson Walsh says:
Hi Rose,
Thanks for your comment. I post on a regular basis – usually two or three times a week – so I’m not quite sure what’s happening there? Could the link be going into junk mail? Please let me know if it continues. And it’s always worth having a quick scroll through That’s Not My Age to see if there’s anything you may have missed.And I’m happy to come up to Manchester and other parts of the country (whenever things get back to normal). I’m from the north west myself, studied for my degree in Manchester and so it has a very special place in my heart.
- Rose Askham says:
Thanks Alyson for taking the time to reply to my first ever message! I will check my junk mail. And I shall look forward to the possibility of you holding an event in Manchester in future. I have recently celebrated my 66th birthday but still feel & think like I did years ago and buy clothes from a wide variety of sources including the high street, mail order, occasionally designer outlet & charity shops. Long live TNMA… I wish I had discovered it years ago.
- Sarah Stubbs says:
Absolutely very happy to subscribe. As someone else has said, often we pay that for a magazine and often half of the content doesn’t resonate or relate to us. And also big smiles to know your column is returning in June. Have missed it. Good luck with this new direction Alyson. Sarah x
- Jacqueline says:
I have been reading TNMA for a few years now. And though, not always relevant to me, (73 and retired) it is always interesting and I love reading about other woman in terms of work, lifestyle and personal style. Your books are also very well read. I shall certainly subscribe Alyson and that you for the years of pleasure you have given me for free to date. Jx
- Ruth Hubbard says:
I reiterate the comments of other overseas readers. Very happy to pay for content, but maybe a reduced subscription, as event offers etc would be worthless to us.
- Ann Yates says:
Another US reader. I was a bit concerned reading your post initially for fear you were going to say goodbye. These are difficult times. So pleased to see your solution! Agree with others that access options would be a useful option. I will be signing up and appreciate the PayPal option. Having received your thoughtful and well written blogs for the past year or so, they are a bright spot in my day. As a retiree and fashion lover, my funds are limited, but with my weekly coffee shop visits on hold, happy to repurpose the funds!
- Andree Parisrault says:
Canadian reader, really enjoy your articles…will look into subscribing, the invitations to events are way out of my reach…so the 1£ would be more appropriate for me
- Andree Pariseault says:
Canadian reader, really enjoy your articles…will look into subscribing, the invitations to events are way out of my reach…so the 1£ would be more appropriate for me
- Tessa Broad says:
I’m signing up for a subscription. Like Rachel you’ve been instrumental in my transition to grey – no lockdown root anxiety for me! I also LOVE your style – the English Gentlewoman look I aspire to. Particularly love today’s outfit – that jacket fits you like a glove and looks amazing – would like to know where all of your look in this blog came from if possible – it’s a great look. I’m delighted your moving to Saturday Telegraph as I happen to get it on a Saturday & not a Sunday so am truly delighted.
- Geraldine Morley says:
Best of luck with this. I am very lucky to have a good pension and feel I can contribute in a small way. I have always checked out every post from you and enjoyed lots of stimulation and inspiration. Thank you Alyson!
- Anne says:
It’s a tribute to this stylish and interesting blog that so many of us feel we want to sign up. There is a lot of ‘stuff’ online and frequently so called influencers are posting about the minutiae of their daily lives.
What makes yours different, fresh, ordinary and relatable to those of us who are of a certain age is that there’s no narcissism, no sense of ego and with a lively humour, a lightness of touch you treat your readers with respect and encourage and inspire. - Sue says:
I would be happy to subscribe; not just for your blog posts but also for the lovely btl community, which offers as much useful and relevant information. However, the subscription isn’t £4.00; it’s £4.80 as the system appears to be adding on VAT. Is that right?
- Sandra says:
Hi Alyson, I have only recently found TNMA and have to say I am enjoying reading the content and seeing how others dress/live who are a similar age to myself, I am 63. And proud of it. I’m not specially slim or striking in any way but I love my life, I just needed a little guidance/insight/ confidence to continue to dress with style and not look like I was trying to be much younger! TNMA fills that gap for me. So yes I would be happy to pay a subscription but aren’t really interested in events etc as I live in the north of England.
- Anna K. says:
Yes, I’m happy to sign up – one of the lucky ones, retired, with a pension, savings and no mortgage arthritis is the downside! The pandemic has hit the working population cruelly, and I’m glad to have a chance to support you, and this super blog that gives me great pleasure. A win for both of us!
- Kate says:
Just putting in another Vote for something for overseas – US readers who at this point, may never get to see England so events and British specific sites aren’t as important to me. Love this blog, looking forward to exploring your Patreon memberships. (I currently have membership with an art studio and she provides virtual painting lessons – love it)
- Julia Muman says:
Another one here happy to pay, I have always enjoyed your blog very much over the past few years.
I’m not really interested in the podcasts, little time or inclination to spend time listening, but have really appreciated your suggestions on exhibitions here in London and of course all the lovely style ideas! - carole b says:
I, too, have just signed up Alyson, having dipped into TNMA for some months now, but never having posted a comment before. I really like your style (mine is similar – my khaki combats are my favourite item of clothing, though I also love linen and silk tailored pieces) and have been inspired to view my wardrobe in a new way after seeing what you put together and the clothes/shoes/accessories you feature. Like other readers I like the occasional forays into art, literature and design; and I add my voice to the campaign for a north west UK event, when possible!
Thanks for continuing to be a thoughtful, creative and inspiring presence in my life – and good luck with the patreon venture. - [email protected] says:
When I saw the heading, I had a momentary panic, as I thought you were about to inform us you were going to discontinue your blog! Phew… Very happy to subscribe at £4 per month, but as I live in Scotland, wouldn’t be bothered about the events etc. As many of your readers have mentioned, it’s the price of a magazine, that often has content that’s not relevant. At 61, I find the style/fashion articles in TNMA spot on.
Oh, what a relief, you’re not packing it in – now where can I sign up……..? - Claire B says:
I’ve been following TNMA for years and always look forward to your posts. I’m more than happy to subscribe, it’s a bargain!
- Rhizophora says:
I’m taken aback by the phrase “random shit.” It’s jarring and I’m not sure what the intention was give that the products referred to are quite pricey.
- Alyson Walsh says:
Hello there, it’s just meant to highlight the fact that this is an edit brought to you by experts. Work goes into making the selection and putting it all together, it’s not random.
- LA CONTESSA says:
IT was THREE years ago this month we met for dinner at THE ITALIAN restaurant in LONDON!
I can’t believe that……………
I think your NEW IDEA is GOOD!
I personally can’t stand the BLOGS with the ADS running through………esthetically it is NOT PLEASING TO THE EYE!
ON the sidebar is better!
I write an AGELESS STYLE FEATURE Once a month with another BLOGGER Cindy Hattersley!
WE POSTED TODAY!
BEST OF LUCK WITH ALL OF THIS MESS!
AND WISH ME LUCK WITH ORANGE MAN RUNNING THE SHOW OVER HERE!!!!!!!!!!
I CANT wait to get back to LONDON!!!!
XX- Alyson Walsh says:
Oh wow, a lot has happened in three years! Hope you and your family are safe and well. Let me know when you’re back in town….
- Brigitte says:
First of all- I love that this post has moved many Newbies to comment! Those of us who lurked in the shadows – enjoying and agreeing with your empowering content – but didn’t ever post a comment.
For me your content is the most valuable commodity – Three years ago I booked the best ever week off to follow The Write it Down crew to Wales. It was a life changing moment to ‘write it down’ unfiltered and unedited and I still write to this day. I had a lightbulb moment when you introduced me to The Makers Atelier and I bought a couple of patterns (Father Christmas bought me the subscription to the magazine in 2019) and I’m working my way through them and Merchant and Mills patterns to my personal goal of 60% of my own wardrobe ‘me-made’ by December 2021- my 60th Birthday. Finally, I am so glad I abandoned my high street beauty buys for the ‘faff free’ and superior results the Lixir Skin range produces- I just ordered round 3 straight from the maker. It better , skin changing and in the long run cheaper and less exhausting than running the gauntlet of the beauty department and the women who work there on commission trying to crayon on my eyebrows at every visit! Thank you TNMA For the introductions!
I would say we are here because we subscribe to your activism for women and your views on the ageless , stylish world we all deserve. A decade ago I shopped designers to keep up in the corporate world but ‘That’s Not My Age’ anymore. I’m free to wear my designer gear alongside pieces from Zara, Cos and ‘Me-Made’ items – to the supermarket if I want to. My hobby has never been shopping – it’s collecting a wardrobe of clothes that tell my personal story. I hope the day of the discount / cheap fashion fix is over. And I hope that you will lead the way away from the dreaded ‘affiliate’ link. Long live good , well researched content for the way I want to live today.
Oh.. and I live in Scotland so I find the events / stylish happenings you post about a little too London centric. So if we can’t make the next big event like Dior, McQueen- perhaps signpost online content? Long story short – I’m in for a subscription!
- AppleEverAfter says:
I wanted to be the first to post (didn’t quite make it 🙁 ) or I would have taken the time to add that I feel that the subscription for the foreseeable future will be partly ‘paying it backwards’, to scramble a US expression, as well as in order to enjoy future inspiration. I have only made 2 purchases as a direct result of reading your blog, Alyson. The first was elastic waist trousers from Uniqlo that served me so well as smart-casual workwear to fly around in when I was at a US media and entertainment company, and where I learned a lot about monetizing intangible/digital content And the second was the pyjamas-as-streetwear idea. In between there’s been immeasurable amounts of inspiration. So all in all, well worth the subscription!
- Lynda Ashley says:
Hi Alyson,
I am also a US follower. I appreciate your content and believe is truly varied and interesting. For me almost $6.00 US (if it in fact includes an 80¢ Vat) is more than I can pay on my extremely limited budget. I would love to know about any changes in subscription prices for those outside Europe. Thank you. - Anne Barrett says:
I’m 100% here for this. It’s a bargain and I’m so excited for the future of “That’s not my age”. It’s inspired me to go with a more natural silver color to my hair and start my own blog (themodernistsguidetococktails-featuring cocktails and gossip about iconic modernist architects and designers) during this pandemic. I can’t wait to see the exclusive content.
Cheers from Boston,
Anne aka the bitchy modernist - VictoriaR says:
Hi Alyson Love the blog and more than happy to pay a small sum to keep receiving it and to help you carry on. I also love the podcast, though I appreciate that this must also be expensive to keep going. Keep up the good work. So cheery to get something on the email that I actually want to read.
- VictoriaR says:
Hi Alyson Love TNMA and more than happy to pay a small sum to keep receiving it and to help you carry on. I also love the podcast, though I appreciate that this must also be expensive to keep going. Keep up the good work. So cheery to get something on the email that I actually want to read.
- Michelle Braverman says:
Another voice from across the pond! I hope you will consider meeting somewhere in the middle. I’m happy to support you from my perch here in Texas but won’t be able to take advantage of meet-ups, events or product offers. Perhaps an “international subscription” of 3 pounds for exclusive content? I hope you are pleasantly surprised how many of us are (literally) out there and willing to help!
- Sarah says:
Hello Alyson, I have been a reader and occasional commenter for at least 10 years. I so enjoy your blog, I am not a high end consumer but one trying to buy better, buy less, and have your blog to thank for some of my wiser purchases. I would be happy to make a donation to ensure I can continue to follow your blog and be part of the great community you have created here. Good luck.
- Margaret says:
Quite happy to subscribe, but please for those of us who cannot get to events could we have a slightly reduced contribution each month. I think this way subscribing will appeal to many more people.
- Patricia Harris Smith says:
Hi Alyson,
I have read your site for the last ten years and purchased both of your books which I still refer to. I am 61 years old and your articles on looking visible and relevant really work for me. I have just started law school and your example is one I value. I gladly subscribed to your Patreon page and look forward to the content you create.
- CJ says:
Adding my voice to the overseas contingent: happy to pay for great journalism and community, but won’t be attending any events! Love your blog and this community of fabulous and intelligent women
Funnily, I ended my long years of subscription to The Telegraph just as you joined, but consoled myself that I could still read your blog. I found the paper had moved well beyond my fashion budget and was no longer relevant. - Susan says:
Hi – what if you live in the United States? Can you sign up as well?
- Abigail says:
Glad to subscribe. Just let us know when everything is finalized. Meanwhile stay safe.
- Sulabois says:
I feel for your situation , and feel amazed that already people ask for a reduction on what is a very modest subscription.
I read your blog , don’t post , but because I like your style and openness I’ll be happy to pay . - Andrea Russell says:
As a young fashion student in the early 1980’s I occasionally bought a copy of Vogue and lusted over designer clothes. Last year after not picking it up for years – I work in tech 🙂 – I was bought a gift subscription. Well it pretty and some of the editorial is great. But it no longer talks to me.
I am 55 year young, I had my children in my 40’s so I am still ‘down with the kids’ sort of… well I have a 13 year old style critic who approves of the cloth on this blog!
There is no where else for women my age to see clothes on women my age – the girls in vogue are mostly teenagers and I want to see what I might wear, also I love a charity shop so don’t for get the vintage vibe.
I’m in, subscription paid.
- Mrs Tonia says:
Good afternoon Alyson. Yes I can see with the extra time in lockdown conditions that you have needed to consider the future of TNMA and your income stream going forward. You describe the predicament in an honest and fair way. Which is consistent with your world outlook as it relates to clothes, livelihoods and much else going on.
I have enjoyed being a part of this and to being tasked to review art exhibitions. Several pieces are mothballed and I look forward to the doors of the galleries and museums opening in due course, even in a ticketed, social distanced way.
Good luck going forward, count me in as a subscriber and hopefully contributor.
Antonia- Alyson Walsh says:
Thanks Antonia, for both your brilliant contribution to That’s Not My Age and your thoughtful comments. I can’t wait till we can visit exhibitions at museums and galleries, again. But as you say, all in due time…
- Rhoda says:
Way to go, Alyson!
But, as a non-UK resident, I join the call for an articles only subscription. Thank you! - Pink Azalea says:
Hi Alyson, I’m a regular reader. Your blog is excellent and one of a few really good ones for our age group. I would be interested in an international subscription rate as I live in Texas. Best of luck.
- Deborah Richards says:
Hi Alyson, I too will be happy to subscribe: need a bit more time to follow links (off out to the sea to swim 1700! in 13degrees in black rubber with orange hi viz arms!) I have benefitted so so much even though I live in the UK a long way from London. A lot of comments above I second, price points, issues (I’ve gone grey very willingly, now silver white!) and being unable to access events or offers. I’d be happy with a non-events ‘swap subscription’ or different level. I wonder too if as a result of this you could ‘do something’ about regional centres or gems of shops. I spend time travelling the UK to visit family (normally) and often wish I knew where was good to look in say Harrogate, York, Southampton, Romsey or Chichester or Monmouth area. This would be perfection, I find enough in what you do already, not to mention your kindness in responding to other random requests a couple of years ago. Good Luck with it and I’ll sign up….
- Babette says:
A voice from Germany, reading Your blog for roundabout three years now. It’s part of my weekly life and I not only like the blog but also it’s community. I’m not interested in events, just in the content and would – of course! – subcribe.
- Gillian Gustar says:
I’ve spent tens of pounds every month on magazines – only the throw them away. During the lockdown, I discovered I did not even miss them. But I would miss you Alyson. So – I’ve signed up. Look forward to reading on – thank you for the chance to do so.
- Marie Wade says:
Thank you Alyson for the past 12 years. I am happy to subscribe – I am not a fan of ‘unpaid’ work – internships, blogs, etc. I have two daughters in their 20s and feel that many of that generation have been exploited. Keep up the good work.
- Karen says:
All sounds good, Alison and exciting to think a subscription means more great content. I’ve enjoyed attending a few events on Zoom in the last couple of weeks. ( Alexandra Shulman this week through H&G’s Calico Club for instance). I have really enjoyed them, so one idea is to have some events online and those who aren’t subscribers could pay to attend those events. Those abroad could attend too, time zone permitting, or pay to access the recording. That could boost income. Good luck and thanks for such a fab blog!
- Caron says:
Hi Alison
I am another silent reader coming out of lurkdom to comment for the first time. I have been reading and enjoying your blog for the best part of a decade and I am thrilled to have the chance to help you to stabilise and develop sustainably.
It is very hard to find an online place that is so inclusive and embracing of all types, colours and styles of mature women. So glad you are continuing – I have signed up IMMEDIATELY! ☺ - Step says:
I am very happy to subscribe to TNMA but would prefer another way of paying my subscription. Will there be any other payment options? I love reading your blog and know how difficult journalism is at the moment through talking to a relative who was a fashion editor.
- Mary Brignano says:
As another overseas fan (Pittsburgh, Pennsylvania, U.S.A.), I would also be interested in a subscription level that does not include events, unless they were online conversations or talks. I fully endorse your desire to make some money from your work. Women can be reluctant to ask for the value they provide — and you DO provide value with commonsense advice and inspiration. I also own both your books and refer to them regularly. I look forward to following your takes on what will happen with clothing as we go forward from the rethinking this pandemic has caused. Like others, I’m not planning to buy anything new this summer. I hope to sew some garments from saved fabric and older clothing, either my own or found in a charity resale shop. No more landfill!
- Trish says:
Happy to contribute but would prefer an annual contribution. Is that possible?
- Christine Cener says:
I would also love to have an “international” subscription that is priced accordingly for content other than events.
- Amalana says:
Hi Alyson, I have just subscribed with pleasure. 4 quid a month is a steal for your wonderful writing ( “random shit” – brilliant!) and excellent style inspiration. I have recommended TNMA to loads of my friends who, as we hit our fifties want to look a bit more grown up while staying true to our youthful DM with Oxfam wearing roots.
- Catriona says:
Hi, I certainly wish you luck Alyson. Sadly I can’t afford £50 a year at the moment. So it’s adieu to you and your lovely community. I have enjoyed dipping in and out of your blog over the years and can completely understand why you’ve reached the decision that you have.
- Alyson Walsh says:
Hello Catriona, Thank you for following TNMA over the years. It’s not adieu, this site will still exist but there will be written features available to subscribers over on Patreon, too.
- Catriona says:
That’s great news Alyson. Like lots of the population, I have an uncertain financial future, so anything resembling a ‘luxury’ is being culled. I have £0.00 wages coming in from September as there isn’t any wiggle room for asthmatic teachers! I think many people will need to adapt for the foreseeable future. I wish you continued success.
- Torunn says:
I am a regular reader from Norway. Your blog is excellent. I like your style and your attitudes and I am always looking forward to new posts. Will be happy to subscribe.
- Kate says:
I’ve been a regular reader since you started, Alyson, and have always enjoyed the inspiration (despite not being able to afford any of the clothes) and admired the wonderful women you champion. The current situation has affected so many areas of life, and I completely understand your proposal – this is your professional job, and you should have a commensurate income. Sadly, however, I have a long-term chronic health condition, can no longer work and am dependent on benefits, so I’m afraid the annual costs would be beyond me – but I wish you and your lovely readers every success in your new adventure!
- Susan says:
Another lurker here! I’ve followed you for some years now during which I’ve moved from a professional career to early retirement requiring a radical rethink of how to dress. Your posts are always interesting and inspiring.
I’d be happy to contribute although I feel that you perhaps need an interim payment option (£2?) which provides the extra content without the invitation to events. This may appeal to your overseas readers especially.
As I live in rural Scotland I would rarely be able to benefit from the events as they are nearly always based in London and the south of England. (If I have any criticism – and this applies to many other journalists! – the content is sometimes a little too London centric. )
But I love reading about your take on fashion and looking at the photos! - Marcie Powell says:
Dear Alyson,
I am a Canadian reader in my 80s, and I truly appreciate your wonderful work. I AM NOT READY TO GIVE UP YET. I still want to have fun with style and appreciate knowing that there are so many others out there who just want good, honest, beautiful options that feed my need to live life with joy and high spirits. Yes, I’ll gladly pay for a subscription to your blog. I hope you will be open to international subscribers. Many thanks.
Marcie - Karen says:
Alyson, I suggest you charge £4 for everyone for the written content and treat any events, get- togethers etc separately. Lots of us in the UK aren’t going to come to events as well as those in Australia etc. I think each event should have a price reflecting its content, that could be £50/ £100, it really depends what is on offer !
I dip into the content here regularly and am a long time reader. I even came back after my computer caught a virus that time you were hacked. Thank-you for all the ideas and enjoyment. Best wishes.
- Melanie Laslett says:
Hi Alyson,
I completely understand your position, many of the things you have outlined ring so true when running a business, there are so many costs especially (like me) when you are running it alone. I enjoy your writing tremendously, your blog is unique as far as I’m concerned. It keeps me in touch and not just about fashion; I love the fact you grapple with all subjects that women need help with. It is lovely to see the support that you have received and I endorse all that has been said. I need to keep a tight ship myself in the current situation but I am going to join your TNMA community and will join following this reply. I do hope that we can meet in person some day soon!
Good luck with everything.
Best wishes, Melanie - Anne says:
Great idea but £4.00 a month suddenly jumps to £4.80- not so great to pay VAT.
- Alyson Walsh says:
I can only apologise for this, Anne, as I wasn’t made aware of the VAT trap and did try to review the prices. Please see my subsequent ‘Subscriber Update’ post for more details. Thanks so much for your support.
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At £4.00 a month for me an independent womenswear retailer and a 60+ woman it’s a bargain.
You speak to me and my customers.