Worth a look: John Lewis & Partners new womenswear collection
The new ‘John Lewis & Partners’ womenswear collection launched this week, and it’s chic, colourful and spot on for autumn. Meanwhile, the larger John Lewis/Waitrose rebrand was accompanied by another heartstring-tugging, epic TV advertisement featuring children performing Bohemian Rhapsody on stage, as parents and guardians look on adoringly. I’m slightly bemused by the advert, to me it feels like Christmas has come early. Anyhow, about the clothes…
With a move away from trend-led, throwaway pieces and a renewed emphasis on elegant, modern basics – this launch hopefully signals the start of a high street, style shake up. I had a look at some of the range during a fashion shoot last week (stay tuned…) and the quality of what John Lewis & Partners are calling ‘wardrobe building blocks’ is good. On the wish list: the cross-body leather bag in olive, light blue and burgundy (£80) aka the bag that the whole crew wanted to buy; the orange suede buckle loafers (£99) which were made for whooping up your denim and outstanding coats in an array of rainbow shades (the double faced, sky blue coat above is £199). Bold brights are a key part of John Lewis & Partners new aesthetic, with eye-popping orange, daffodil yellow, emerald green and rasberry, ready to rev up your winter neutrals.
‘We know that our customers want transformative clothes that make them feel confident,’ says Jo Bennett, Head of Womenswear Buying, ‘We also know that style is evolving: today, fashion is a means of feeling relevant, whatever your age. Nothing is off limits.’