Love your age: fashion’s greynaissance

  There have been a couple of articles recently on fashion’s ‘greynaissance’. I know. The Business of Fashion’s  ‘Meet fashion’s next generation: Over 60s’  discusses the proliferation of companies using older models such as Lyn Slater and Maye Musk  in order to entice customers and ‘serve as storytellers, rather than just faces who sell a garment’. And a similar feature in the  New Statesman  entitled, ‘Meet theRead more

Older models: Maye Musk for James Perse

This is just perfect. Ace Californian t-shirt brand James Perse has used 68-year-old model Maye Musk in its autumn 2016 campaign.  A stunning silver haired model dressed in lovely clothes on a beautiful country ranch. Bring it on. Brand photographer Noah Stone confirms that James Perse has been aiming to increase versatility and diversity for a while,Read more