Being from a trashy seaside town, I have a penchant for picture postcards. Not the mucky variety but the hyper-real type. Enhanced in post-production to make everything look better than it appeared in real life. I first came across the John Hinde Collection at the Vintage Festival in 2011. Original transparencies of the photographer’s glorious technicolour postcards from the 1950s, 60s and 70s, had been turned into limited edition prints that drew me in, like a kid to a Blackpool ice-cream van on a hot summer’s day (that’s my hometown, in case anyone was wondering). Beautiful, aren’t they?
The Collection was put together by John Hinde enthusiasts Marcus Davies and Michelle Abadie, who met over a shared love of postcards when Abadie co-edited the book Nothing To Write Home About. And have since built an online catalogue recording Hinde’s work. These images of holiday resorts provide a snapshot of post-war Britain and give a real glimpse
into the social and political landscape of the time. I’m thinking of getting Mr That’s Not My Age one for his birthday, but sssh, don’t tell him.
John Hinde Collection prints are now available at The Photographer’s Gallery.