Older models rule!
It feels like there’s been a significant breakthrough on the older model front this week. I was already giddy with excitement about the Lanvin ads featuring Ari Seth Cohen’s Advanced Style ladies – and then, just this morning, the rest of the Illamasqua Generation Q campaign popped into my inbox. The cult British beauty brand are celebrating age without limits, and that’s the lovely Patricia (above). She’s 53.
So, I said I’d get back to you about the Lanvin model: you probably know by now that
it’s the fabulous Jacquie Tajah Murdock who’s 82 and a former dancer at
the Apollo Theatre. You can read more about her here.
When I met Ari in New York at Easter, he told me that a
couple of his
gorgeous friends had been signed up for a major campaign but he’d be sworn to secrecy. This week he texted me to tell me that the news was out, and earlier today, another Lanvin model and Advanced Style star was
revealed. The wonderful Tziporah Salamon a 62-year-old fashion consultant.
Meet Karen, 45, and Marhi, 39, stars of the Illamsqua campaign:
Brilliant, eh? Let’s hope this isn’t just a fashion fad and that we
are going to see more realistic images of women. People, older models
are the future!
Discussion (20 Comments)
What's great is that they actually look their age, none of this 'she looks like she could pass for a 25-year-old' rubbish!
I love the disregard of ageism with the models in these ads. We featured Penelope Tree on our blog during the winter when Barney's NY promoted her as their model, http://www.nytimes.com/2012/02/09/fashion/Penelope-Tree-Beguiling-the-Camera-Again.html. Thanks.
I think retailers are beginning to wake up to the fact that a proportion of us "more matures" have considerable spending power.
This is fabulous! Such exciting news that more are being used for other retailers!!
Finally a blog on beautiful older women. I'm a new follower. Hope you will stop by mine and follow back.
Such good news and wanting more. These women are gorgeous. I think that Advanced Style has had a huge impact on how older women are viewed.
Terri – I agree, shame they've toned Jacqui down a bit. She's usually so striking and colourful.
The Vintage Bloomer – hello & welcome!
The Style Crone – The Advanced Style effect is a wonderful thing.
HBO is premiering a new documentary, "About Face: The Supermodels, Then and Now" this Monday night here in the US. Hope you can catch it in the UK and Europe. Sounds like it will highlight the hypocrisy and ruthlessness of the modeling trade and raise some of the keen observations made here on this blog.
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Very cool!